If sales is about selling your product to everyone under the sun, marketing is about making that sales cycle easier, which makes the cycle cheaper, which increases your margins.

At the top of your marketing funnel are prospective customers who could potentially find value in your product, but know nothing about it. At the bottom of the funnel are prospective customers ready to sign.

Sometimes marketing is about finding those customers that are most likely to find value of your product. Those folks are already heavy, and you just need to get them into the funnel. Other times marketing is about educating prospective customers already in the funnel so that they grow heavier and begin to sink. Regardless, marketing helps all prospective customers gain a greater understanding of the value of your product.

Ladies, The above article is indeed useful and full of advice for startup entrepreneurs. More on this article to be shared in the follow up blog. You can also follow Joe Procopio https://entrepreneurshandbook.co/

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